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    THE WILD EXPERIENCE PORTUGAL

    Master AI. Stay Human. Stay Wild.

    The first Human + Artificial Intelligence experience for marketing and tourism professionals.

    By Unpredator × Making · Led by Alvaro Meléndez

    Online · Limited seats · Next edition coming soon

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    Alvaro explains "The Wild"

    Free · No Purchase

    Try 4 free AI experiences now — no purchase needed

    Get a real taste of THE WILD: take The Ear voice interview, run a Brand in the Wild audit, complete The Map diagnostic, and plant a Seed for your future self. All free.

    Start free experiences →

    WHAT IS THE WILD?

    WILD is a series of AI-powered experiences that challenge you, test your ideas, and push you to rethink how you work. Before, during, and after a live session with Alvaro Meléndez.

    You'll talk to AI. AI will talk back. It will analyze your brand, interview you, challenge your strategy, and coach you for weeks after. The live session is 4 hours of building, breaking, and rebuilding your plan with real AI tools, real pressure, and real results.

    WHO IS THIS FOR?

    This first edition of THE WILD is for marketing, communication, and tourism professionals in Portugal and Spain.

    Hotel groupsDestination brandsTourism boardsTravel agenciesHospitality companiesCommunication agenciesFreelancersMarketing directorsContent teams

    If your job involves attracting, engaging, or retaining travelers, and you know AI is about to change everything but you're not sure how to move, this is for you.

    No tech background needed. Just bring your real business and your real questions.

    HOW IT WORKS

    1

    BEFORE

    AI gets to know you

    • The Ear interviews you by voice.
    • Brand in the Wild audits your digital presence.
    • The Map reveals your blind spots.
    • The Seed captures where you are right now.
    2

    THE LIVE SESSION

    4 hours with Alvaro · Online · Live virtual session

    • You see AI in action (AI Circus).
    • You build your strategy (Your Way).
    • Stress-tested by The Oracle, Ghosts of the Future, and The Cognitive Storm.
    • What survives is real.
    3

    AFTER

    AI keeps you going

    • The Mentor checks in weekly.
    • The Game keeps you sharp.
    • 90 days later, your Time Capsule reveals how far you've come.

    WHAT YOU WALK AWAY WITH

    Real AI skills you can use the day after the session

    A pressure-tested AI strategy for your business, built and rebuilt 3 times during the live session

    A scored audit of your brand's digital presence

    An AI mentor that follows up with you for weeks

    A community of professionals going through the same shift

    Access to the full THE WILD platform and all experiences

    ABOUT ALVARO

    Alvaro Meléndez

    Co-Founder, UNPREDATOR

    VP Strategic Planning at BBDO/Grey/Ogilvy · 35+ International Awards · Top 25 Innovators in the Americas

    Since 2016 deeply involved in AI-driven marketing. Co-founded CRANT in Miami, a creative AI startup recognized as one of marketing's most innovative. Led AI transformation projects for brands like Ogilvy, MullenLowe, Porter Novelli, M+C Saatchi, and more.

    Connect on LinkedIn →
    "I built THE WILD because I was tired of AI training that teaches tools and sends you home. I wanted to build something where you actually feel the shift, where AI stops being scary or confusing and starts being your partner. That's what this is."

    WHAT PEOPLE SAY ABOUT ALVARO'S AI PROGRAMS

    WILD is built on methodology tested across these programs.

    "This course delivered not only the fundamentals and origins of AI in a clear and accessible way, but also took us into frontier models and hands-on experimentation with LLMs. Álvaro gave us the clarity and confidence to implement AI in real workflows across Latin America."

    Yasmin Hourani

    Director of New Business & Marcomms, MullenLowe

    "The AI Adoption Program led by Álvaro Meléndez completely transformed how we see artificial intelligence. In just three days, we went from basic usage to strategically integrating AI across all projects."

    Gabriela Martinez

    Director of Business Operations, Ogilvy

    "This course allowed me to see AI from a completely new perspective. It's not just a technological tool. It's a way to create disruption in marketing."

    Gabriel Pulgarin

    Marketer & Professor, Universidad de Manizales

    "This workshop helped me understand not only how to apply AI in marketing and entrepreneurship, but also how to orchestrate multiple tools. I left with a clear roadmap and actionable ideas."

    David Cardona Franco

    CMO, Nativo Digital Agencia

    PRICING

    One-time payment. No subscriptions. Full access for 6 months from your live session date.

    NEXT EDITION COMING SOON

    Registration is currently closed. Join the waitlist to be the first to know when the next edition of THE WILD opens.

    THE WILD EXPERIENCE

    Pricing TBA

    Next edition coming soon

    • All pre-workshop AI experiences (The Ear, Brand in the Wild, The Map, The Seed)
    • 4-hour live session with Alvaro Meléndez
    • The Oracle, AI-powered strategic advisor during the session
    • Ghosts of the Future, pitch to AI personas from 2030
    • The Cognitive Storm, rapid-fire scenario challenges
    • Build Your Way, your AI strategy framework (3 versions)
    • The Mentor, weekly AI follow-up coach
    • The Game, monthly community challenges
    • Time Capsule, 90-day reflection and growth tracker
    PREMIUM

    THE WILD PREMIUM

    Pricing TBA

    Next edition coming soon

    • Everything in WILD Experience
    • The Fireside, a private 1-on-1 strategy session with Alvaro

    The Ear, Brand in the Wild, The Map, The Seed are free for everyone. Create an account to start now.

    For teams or companies, contact us for group pricing and custom editions.

    QUESTIONS BEFORE YOU JUMP IN?

    No. WILD is designed for marketing and communications professionals, not engineers. If you can use email and social media, you have all the technical skill you need. The experience teaches you to think with AI and work with AI, not build it.

    English. The platform supports English, Spanish, and Portuguese. The live session with Alvaro is conducted in English, with support available in Portuguese and Spanish.

    The live session is the core of the experience and we strongly recommend attending. If something comes up, email us at wild@unpredator.com and we'll work with you on options for a future edition.

    The pre-workshop experiences (The Ear, Brand in the Wild, The Map, The Seed) take about 45–60 minutes total, done at your own pace over 1–2 weeks. The live session is 4 hours on a single day. After that, the post-workshop experiences are optional and self-paced.

    WILD Experience includes everything: all pre-workshop AI experiences, the live session, and all post-workshop follow-up. WILD Premium adds The Fireside, a private one-on-one strategy session with Alvaro where he applies everything from WILD directly to your specific business.

    If you're not satisfied after completing the pre-workshop experiences and before the live session, email us at wild@unpredator.com for a full refund. After the live session, refunds are not available.

    Absolutely. About half the professionals in programs like this are solopreneurs or freelancers. The experiences adapt to your situation whether you lead a team of 20 or work by yourself.

    You keep platform access for 6 months. The Mentor (AI follow-up coach) checks in with you weekly. The Game runs monthly community challenges. And 90 days after the live session, your Time Capsule unlocks so you can see how far you've come.
    Unpredator, human-first AI adoption company

    ABOUT UNPREDATOR

    Unpredator is a human-first AI adoption and brand strategy company founded by Alvaro Meléndez and Gabriela Cordero. They work with agencies and brands across the Americas and Europe, combining strategic planning with AI training. WILD is Unpredator's first open-enrollment experience, built on methodology tested with Porter Novelli's SHIFT LATAM network.

    Learn more about Unpredator →
    Making, communication and experiences company based in Portugal

    ABOUT MAKING

    Making is a communication and experiences powerhouse based in Portugal, founded by Maki Areias and Tânia Ferreira. They span tourism, hospitality, music, and culture. For WILD's first edition, Making brings deep roots in the Portuguese and Spanish markets and hands-on experience with the professionals this program is designed for.

    Learn more about Making →

    QUESTIONS? GET IN TOUCH

    Have questions about THE WILD, need support, or just want to say hi? We'd love to hear from you.

    wild@unpredator.com

    AI is already changing how travelers find, choose, and remember destinations.

    WILD gives you the skills, the strategy, and the confidence to lead that change.